This can occur for a number of reasons, the most common is that you have entered a word that is not in the dictionary (this could be two words joined together without a space, a slang word or misspelling). It could also be that you have chosen a word that is restricted or potentially undesirable. Business names that will be manually reviewed do need to be assessed by someone at ASIC to ensure the use is appropriate.
In the event that your business name is refused you are able to resubmit your application with us with a new available name at no extra cost.
Please get in touch with our team if you would like further clarification on the availability of your name.
All information provided on this webpage is general information about our products and services. Nothing on this webpage is intended to be professional advice of any kind and should not be relied on as such. You should obtain specific financial, legal or other professional advice before relying on the content of this webpage. By not seeking such advice, you accept the risk that the information on this webpage may not meet the specific needs of your business. Our liability is limited to the maximum extent permitted by applicable law in accordance with our website terms and conditions.
Updated — Jul 9, 2020