Business Names

Everything you need to know about starting and maintaining an Australian business name.

What are some common words or phrases that are restricted for use in business names?

ASIC restricts certain names and words for use within a business name, asking applicants to apply for ministerial consent or in some cases straight out refusing the name.

We have provided a list of the most commonly rejected words and phrases (you can see a full list and additional information from ASIC here):

1.  Trading as e.g.  John Smith trading as John’s plumbing  should be registered as John’s plumbing
2. Company
3. Inc or Incorporated
4. Trust
5. Bank

You should also be cautious in using terms that indicate an association with official bodies or notable figures such as the government and royal family. 

Any terms or words that can be considered offensive will also be refused.

If you are not sure if your name falls into one of these categories get in touch with our customer service staff who can provide further clarity. 

All information provided on this webpage is general information about our products and services. Nothing on this webpage is intended to be professional advice of any kind and should not be relied on as such. You should obtain specific financial, legal or other professional advice before relying on the content of this webpage. By not seeking such advice, you accept the risk that the information on this webpage may not meet the specific needs of your business. Our liability is limited to the maximum extent permitted by applicable law in accordance with our website terms and conditions.

Updated — Jul 9, 2020

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