Business Names

Everything you need to know about starting and maintaining an Australian business name.

How do I transfer an existing business name to my company?

The transfer of business names, whether due to on-selling or merely switching holders (perhaps from sole trader to company), can be conducted online via the ASIC website.

Simply login to or create your ASIC Connect account and follow the steps outlined here.

Alternatively, if you have received a transfer number to register yourself or your company as the new holder of a business name, then you will need to accept the transfer by following this process. The person or entity accepting the transfer will be required to pay a fee of $36 to register the business name for 1 year or $85 for 3 years. The previous renewal period does not carry over to the new holder, meaning that the registration begins afresh from the date that the business name transfer is accepted.

N.B. The transfer number will only be valid for four months from the date that the previous holder began the transfer process. Once this period lapses the name will become available to anyone.

All information provided on this webpage is general information about our products and services. Nothing on this webpage is intended to be professional advice of any kind and should not be relied on as such. You should obtain specific financial, legal or other professional advice before relying on the content of this webpage. By not seeking such advice, you accept the risk that the information on this webpage may not meet the specific needs of your business. Our liability is limited to the maximum extent permitted by applicable law in accordance with our website terms and conditions.

Updated — Jun 28, 2019

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