Do I need to register a business name?
If you want to trade under a different name to your company’s registered name, you’ll need to register it as a business name. A couple of examples are below.
Needs to register a business name:
Elite Plumbing Group Pty Ltd trading as Elite Plumbing Group.
Elite Plumbing Group Pty Ltd trading as Plunger & Co.
Doesn’t need to register a business name:
Elite Plumbing Group Pty Ltd trading as Elite Plumbing Group Pty Ltd.
Registering a company with us? You’ll have the chance to register a business name as part of that order.
How it works
Use our business name search tool to check the availability of the name you want to register. If it’s available, we’ll lodge your application online and the name will be registered as yours, instantly.
A registration needs renewing from time to time, but don’t worry, our renewal alerts will keep you in the loop on any important upcoming dates.
Build a brand
Choosing a distinctive, interesting business name is a key part of building a brand. It helps make your business more than the sum of its parts, and stand out in the marketplace.
Tip: If you’ve got a business name you love, consider registering it as a trademark for even greater protection.